2025年2月25日，金蝶國際軟件集團(tuán)有限公司（0268.HK）宣布成立卡塔爾公司，進(jìn)軍中東市場。金蝶副總裁劉仲文、金蝶國際業(yè)務(wù)中心總經(jīng)理劉予杰等代表金蝶出席了本次發(fā)布會。金蝶卡塔爾公司的設(shè)立，得益于卡塔爾投資局（Qatar Investment Authority簡稱“QIA”）、卡塔爾投資促進(jìn)局（Invest Qatar）以及卡塔爾自由區(qū)管理局（Qatar Free Zones Authority簡稱“QFZ”）的支持。

金蝶始創(chuàng)于1993年，在香港聯(lián)交所主板上市，是全球知名的企業(yè)管理云SaaS公司，拓展全球市場已成為其重要目標(biāo)。

2023年12月，金蝶與QIA宣布達(dá)成一項(xiàng)協(xié)議，QIA將向金蝶投資約2億美元。此次戰(zhàn)略投資不僅體現(xiàn)了QIA對金蝶作為中國企業(yè)云轉(zhuǎn)型領(lǐng)域的領(lǐng)軍者和關(guān)鍵推動者的地位的認(rèn)可，還契合其在全球數(shù)字化趨勢下投資領(lǐng)先企業(yè)和技術(shù)的戰(zhàn)略目標(biāo)。金蝶集團(tuán)董事會主席徐少春在2024年12月訪問了卡塔爾，并決定以卡塔爾為橋頭堡，拓展在中東和北非市場的業(yè)務(wù)，推動當(dāng)?shù)仄髽I(yè)的數(shù)字化轉(zhuǎn)型，助力卡塔爾實(shí)現(xiàn)“2030 年卡塔爾國家愿景”。“今天是金蝶全球擴(kuò)張計劃中的一個關(guān)鍵時刻。自2023年12月QIA投資以來，我們很高興能通過在卡塔爾自由區(qū)開設(shè)中東地區(qū)的首家公司，進(jìn)一步加強(qiáng)與卡塔爾的合作。我們很高興能與QIA、卡塔爾投資促進(jìn)局和QFZ合作，搭建起金蝶與中東市場溝通的橋梁，助力金蝶的國際增長戰(zhàn)略。”

卡塔爾投資局首席執(zhí)行官M(fèi)ohammed Saif Al-Sowaidi表示：“QIA自 2023 年起就成為金蝶的投資方，我們認(rèn)可金蝶在中國企業(yè)數(shù)字化和云服務(wù)領(lǐng)域的專業(yè)能力。我們相信金蝶在此次國際化擴(kuò)張中會取得成功，并為中東市場帶來極具價值的產(chǎn)品和服務(wù)。”

卡塔爾投資促進(jìn)局首席執(zhí)行官Sheikh Ali Alwaleed Al-Thani表示：“我們十分歡迎金蝶來到卡塔爾。金蝶在卡塔爾設(shè)立區(qū)域中心，是我們吸引全球領(lǐng)先科技公司入駐本地區(qū)的持續(xù)努力中的一個重要里程碑。此次合作彰顯了卡塔爾致力于營造支持創(chuàng)新和數(shù)字化轉(zhuǎn)型的商業(yè)友好型環(huán)境的決心。我們期待與金蝶、QIA以及QFZ緊密合作，根據(jù)‘2030 年卡塔爾國家愿景’和《第三個國家發(fā)展戰(zhàn)略》，推進(jìn)我們對于經(jīng)濟(jì)增長和技術(shù)進(jìn)步的共同愿景。”

對于這一戰(zhàn)略舉措，卡塔爾自由區(qū)管理局首席執(zhí)行官H.E. Sheikh Mohammed bin Hamad bin Faisal Al-Thani表示：“金蝶決定在我們的自由區(qū)設(shè)立區(qū)域中心，再次肯定了卡塔爾作為數(shù)字創(chuàng)新領(lǐng)先中心的地位。這一合作是QIA、卡塔爾投資促進(jìn)局和QFZ共同努力的成果，反映了我們?yōu)閷?shí)現(xiàn)卡塔爾《第三個國家發(fā)展戰(zhàn)略》——‘2030 年卡塔爾國家愿景’的最后一個階段的共同動力。通過將金蝶的專業(yè)技術(shù)融入我們的技術(shù)生態(tài)系統(tǒng)，我們能夠加速數(shù)字化轉(zhuǎn)型，并鞏固卡塔爾作為下一代解決方案的門戶的地位，推動經(jīng)濟(jì)多元化和可持續(xù)增長?！笨ㄋ栕杂蓞^(qū)將為金蝶提供一個具有戰(zhàn)略意義的平臺，以強(qiáng)化其在該地區(qū)的影響力，開展高影響力的合作，并為企業(yè)數(shù)字化發(fā)展貢獻(xiàn)力量。

作為一家成立31年的上市公司，金蝶通過服務(wù)的740多萬家客戶，沉淀了其產(chǎn)品能力和交付能力。目前，金蝶業(yè)務(wù)已遍布全球172個國家和地區(qū)，支持42種語言，服務(wù)1000多家客戶實(shí)現(xiàn)海外數(shù)字化運(yùn)營?！拔覀冇行判那矣袑?shí)力，為本地提供更專業(yè)的企業(yè)數(shù)字化解決方案?！?/p>

金蝶憑借在行業(yè)的優(yōu)勢和中國領(lǐng)先企業(yè)的管理模式，可以為本土企業(yè)等提供財務(wù)、供應(yīng)鏈、生產(chǎn)運(yùn)營等全流程的數(shù)字化解決方案，幫助本土企業(yè)提升管理效率和競爭力。

金蝶卡塔爾公司的成立，是金蝶致力于從卡塔爾自由區(qū)向全球客戶提供本地化服務(wù)的一個戰(zhàn)略里程碑。金蝶將以“全球化思考，本地化運(yùn)營”的視角，發(fā)揮當(dāng)?shù)厣虡I(yè)與技術(shù)優(yōu)勢，融合AI為代表的數(shù)字技術(shù)和管理智慧，為企業(yè)提供一站式、全方位的解決方案，并帶動中東的軟件、互聯(lián)網(wǎng)行業(yè)加速發(fā)展。

Kingdee Expands Its Footprint into the Middle East, Opening Qatar Office

February 25, 2025 — Kingdee International Software Group Company Limited（0268.HK）announced today the opening of its regional headquarters in Qatar’s Free Zones, marking its official entry into the Middle East market. The establishment of this regional headquarters has been facilitated through the support of the Qatar Investment Authority (QIA), the sovereign wealth of Qatar, Invest Qatar, the investment promotion agency of Qatar and Qatar Free Zones Authority (QFZ). At the press conference, Kingdee was represented by Vice President Liu Zhongwen, General Manager of Kingdee International Business Center Liu Yujie.

Founded in 1993，Kingdee is a globally renowned enterprise management cloud SaaS company listed on the Main Board of the Hong Kong Stock Exchange. Expanding its global presence has been one of Kingdees key strategic objectives.

In December 2023, Kingdee and QIA announced an agreement in which QIA would invest around $200 million in the company. This investment recognised Kingdee as a category leader and key enabler of enterprise cloud transformation in China. The investment in Kingdee aligns with QIA's strategic objective to invest in leading companies and technologies in global digitalization trends. Robert Xu, Chairman and CEO of Kingdee Group，visited Qatar in December 2024 and decided to leverage Qatar as a bridgehead for expanding the footprint into the Middle East and North Africa markets, drive the digital transformation of local enterprises and supporting Qatar to achieve its “Qatar National Vision 2030”.

He said：Today marks a pivotal moment in the global expansion plans of Kingdee. Following the investment by QIA in December 2023, we are excited to further strengthen our collaboration with Qatar by opening our first office in the Middle East, in Qatar’s Free Zones. We are excited to collaborate with QIA, Invest Qatar and QFZ to bridge the gap between Kingdee and the Middle Eastern market, supporting Kingdee’s inter-national growth strategy.

Mohammed Saif Al-Sowaidi, CEO of QIA stated: “QIA has been an investor in Kingdee since 2023 and recognizes the company’s expertise in enterprise digitalization and cloud services in China. We are confident that Kingdee will succeed in their expansion and will bring a valuable offering to the Middle East market.”  

Sheikh Ali Alwaleed Al-Thani, CEO, Invest Qatar, commented: "We are delighted to welcome Kingdee to Qatar. The establishment of their regional headquarters in Qatar marks a significant milestone in our ongoing efforts to attract leading global technology companies to our region. This collaboration underscores Qatar's commitment to fostering a business-friendly environment that supports innovation and digital transformation. We look forward to working closely with Kingdee, the Qatar Investment Authority, and the Qatar Free Zones Authority to drive forward our shared vision of economic growth and technological advancement, in line with Qatar National Vision 2030 and the Third National Development Strategy."

On this strategic move, H.E. Sheikh Mohammed bin Hamad bin Faisal Al-Thani, CEO of Qatar Free Zones Authority (QFZ), said: “Kingdee’s decision to establish its regional headquarters in our free zones reaffirms Qatar’s position as a leading hub for digital innovation. This partnership, developed through the joint efforts of Qatar Investment Authority, Invest Qatar, and Qatar Free Zones Authority, reflects our collective drive to achieve Qatar’s Third National Development Strategy — the final wave of the Qatar National Vision 2030. By integrating Kingdee’s expertise into our technology ecosystem, we accelerate digital transfor-mation and strengthen Qatar’s role as a gateway for next-generation solutions to drive economic diversification and sustainable growth.”

QFZ will provide Kingdee with a strategically positioned platform to strengthen its regional presence, cultivate high-impact collaborations, and contribute to the evolution of enterprise digitalization. 

As a publicly listed company with over 31 years of history, Kingdee has reinforced its product R&D and implementation capabilities through serving more than 7.4 million customers worldwide. Kingdee SaaS solutions are used in 172 countries and regions worldwide, supporting 42 languages and serving over 1000 customers to achieve overseas digital operations. “We are confident in our ability to deliver professional enterprise digital solutions to Qatar and the regional market.”

Kingdee, leveraging its industry expertise and the management models of China's leading enterprises, can provide end-to-end digital solutions encompassing financial management, supply chain optimization, and production operations to local businesses. This empowers regional enterprises to enhance management efficiency and strengthen competitive capa-bilities.

The establishment of Kingdee Qatar represents a strategic milestone in Kingdee's commitment to delivering localized services from Qatar’s Free Zones to global clients. Guided by the principle of "think globally, operate locally," the company will synergize regional business acumen with technological strengths, inte-grating AI-driven digital technologies and management expertise to provide compre-hensive one-stop solutions. This initiative will accelerate the development of the Middle East's software and internet industries through technological empowerment.